The Meetings, Incentives, Conventions and Exhibitions (MICE) industry has a long history of organizing all types of events in venues of different scales to promote specific subject matters, such as E3 in Las Vegas, IAA in Hannover and ChinaJoy in Shanghai. In these events, companies take the opportunity to promote their brand, products and image, even try to make a sale to fellow exhibitors or visitors. Due to the nature of crowdedness, promoting or selling services and products in these places is a tough task even for the most experienced exhibitor.
As with the events mentioned above, pop-up stores also face similar challenges as their locations may only allow for limited space, POS equipment and personnel. These restrictions require a solution that can process transactions rapidly, increase the visitor flow and improve operating efficiency without compromising the service quality, customer experience and customer satisfaction. To address these concerns, we have created the perfect solutions for these scenarios.
The efficiency, effectiveness and performance of our solutions have been proven in various events and pop-up stores. One of the examples is the Taste of HK in which more than 120 booths, a high flow of activities, fast transactions processing, usually done as fast as 3 to 8 seconds, and real-time transaction reports were needed to be supported and facilitated. Compact, all-in-one devices capable of handling payment options of WeChat Pay, Alipay, credit card and Octopus Card, on top of the stored-value cards of event companies, in one single device were also made available. Of course, comprehensive on-site tech support services were there, too.
We are very happy to serve as BBMSL provided this year and allow us to get closer to the customers, increase revenue for our exhibitors and all-round improved our event for our event experience.
Organizer, Head of IMG Culinary Asia