Mastercard introduces its sonic branding in Hong Kong

Hong Kong, February 4, 2020 – Mastercard today announced its partnership with local companies Dah Sing Bank and BBPOS MSL to launch Tap on Phone, a first-of-its-kind solution that will allow small- and medium-enterprises (SMEs) in Hong Kong to accept contactless card payments via mobile phone. At the same time, Mastercard is also introducing its sonic branding in Hong Kong to complement the new payment acceptance method.

Tap on Phone is a simple, fast, safe and secure contactless payment acceptance solution that will allow local SMEs to accept contactless payments via the mobile app with any NFC-enabled Android phone. The new payments technology solution will provide business owners with an edge as it allows them to accept payments from contactless-enabled credit, debit and prepaid cards, mobile wallets and even smartwatches.

In addition to the convenience and efficiency that Tap on Phone offers, the Mastercard melody indicates a successful and securely made payment, concluding a pleasant consumer journey for Mastercard cardholders.

“We are thrilled to be the first bank in Hong Kong to partner with Mastercard for the Tap on Phone launch. It is in line with Dah Sing Bank’s commitment to bringing seamless digital experiences to our customers and supports our focus on facilitating the sustainable development of local SMEs, a vision that we share with Mastercard. Given the increasing prevalence of cashless transactions amongst consumers in Hong Kong, we have been prioritizing on bringing simple, diversified payment acceptance services to merchant customers so they can do business more easily and cost efficiently,” said Mickey Tang, general manager, head of banking products, retail banking division, Dah Sing Bank, Limited.

“We are proud to partner with the visionary and innovative Mastercard team in developing the Tap on Phone mobile app payment acceptance technology. The app gives local merchants convenient features, and all they need to do is install it in their phones with no extra cost incurred to install a payment acceptance terminal,” said Alex Choi, president and chief executive officer, BBPOS MSL.

With BBPOS MSL as the technology partner in developing the mobile point-of-sale app and Dah Sing Bank as the acquiring bank to process payments on merchants’ behalf, the solution also supports SMEs’ efforts to go paperless with electronic customer receipts. SMEs can also tap onto other business solutions such as invoicing, inventory management and analytics reporting.

“Mastercard is committed to supporting local enterprises, especially SMEs. The new Tap on Phone solution helps merchants to lower their costs while processing fast, safe and secure payments. This partnership is also for Mastercard to further demonstrate its drive to contribute to Hong Kong’s development as a smart city. When cardholders hear the Mastercard melody they will have peace of mind knowing that their payment has gone through safely and securely,” said Helena Chen, managing director, Hong Kong and Macau, Mastercard.

As the world’s fastest and most reliable global payments network, the same robust and multi-layered security protections that come with paying with a Mastercard are now provided by Tap on Phone to local merchants and consumers alike. Local SMEs are looking forward to welcoming the simple, fast and secure payment procedure. Kala Chan, shop manager at Yotsuba Café, said, “Sometimes, I have to manage the shop by myself including making coffee, handling cash transactions and cleaning tables. Having not enough cash for change at the shop is a major inconvenience.”

Cindy Lo, senior marketing manager at Exhibition Group Limited, added, “If we wanted to receive payments in credit cards, we needed to ask banks to install traditional payment terminals, which is time consuming and incurs costs. We usually just accept cash, but it is inconvenient and unsafe to carry around large amounts of money in exhibitions.” Tap on Phone offers a solution to these common issues among local SMEs by allowing them to download just one app with no added hardware, which saves time and lowers costs.

To learn more about how merchants can apply for the Tap on Phone solution, more information can be found at:

Dah Sing Bank, Limited Merchant Service Hotline: 2828 8189 Email:

BBPOS Merchant Services Limited Merchant Service Hotline: 3907 0307 Email: Listen to the Mastercard melody by clicking here or visiting the digital press kit in the Mastercard newsroom.

(From left to right) Alex Choi, president and chief executive officer, BBPOS MSL, Helena Chen, managing director, Hong Kong and Macau, Mastercard, and Mickey Tang, general manager, head of banking products, retail banking division, Dah Sing Bank, Limited, celebrate their partnership to launch Tap on Phone, a fast, safe and secure solution allowing SMEs in Hong Kong to accept contactless payments via mobile app.

About Dah Sing Bank Dah Sing Bank, Limited is a wholly-owned subsidiary of Dah Sing Banking Group (HKG:2356) which is listed on the Hong Kong Stock Exchange. Founded in Hong Kong over 70 years ago, Dah Sing Bank has been providing quality banking products and services to our customers with a vision to be “The Local Bank with a Personal Touch”. Over the years, the Bank has been rigorous in delivering on our brand promise to grow with our customers in Hong Kong, the Greater Bay Area and beyond – “Together We Progress and Prosper”. Building on our experience and solid foundation in the industry, the Bank’s scope of professional services now spans retail banking, private banking, business and commercial banking, with 45 branches operating throughout Hong Kong. Meanwhile, the Bank is also making significant investments in our digital banking capabilities to stay abreast with smart banking developments in Hong Kong and to support financial inclusion at large.

In addition to its Hong Kong banking operations, Dah Sing Bank also has wholly-owned subsidiaries including Dah Sing Bank (China) Limited, Banco Comercial de Macau, and OK Finance Limited. It is also a strategic shareholder of Bank of Chongqing with a shareholding of about 15%.

About BBPOS MSL BBPOS Merchant Services Ltd. is part of the BBPOS Group of Companies and is the leader in payment technology as well as a Payment Service Provider (PSP). BBPOS Group started in 2008 is one of the top 6 suppliers of hardware terminals and one of the first company in supplying mPOS readers globally. Leveraging the knowledge of the expertise accumulated BBPOS MSL started their first PSP in 2018 and supporting thousands of merchants in Asia to accept electronic payment.

About Mastercard Mastercard (NYSE: MA),, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAP, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Mastercard Communications Contact Karen Lo Janus Lau

Agency Communications Contact Vicky Lo, (852) 2533 9940/ 9886 0423 Sam Cho, (852) 2533 9982/ 9558 8495